Whenever you are trying to create content to sell a product or service, you need to think about who your audience is. Who is it that you are attempting to capture? You must make sure that your customers will see and respond to the content that you are creating. There are many different ways to create content and ways to personalize your marketing campaign. Make sure to think about the following when you create your content.
- Content must be accurate, interesting and valuable to the customer. It should not only be promotional but relevant. Content must provide a solution question or problem that your customer is having.
- Think about the different types of content and which ones your customers will respond to. Some types of content include articles, blog posts, eBooks, emails, FAQs, infographics, podcasts, reference guides, video demonstrations, webinars, white papers, workbooks, and micro-blogging.
- The content should be easily found by your customers. You need to think about SEO, PPC, advertising on social media and search engines, remarketing, and having a resource center.
- Promote your content using segmentation, personalization, and customization. Not all content is right for every audience.
- Content should be customized to the customer’s needs, desires, interests, and preferences.
- Think about dividing your entire audience into segmented groups so the content can be easily customized.
- Content should always be dynamic. It helps to create targeted promotions. Highly personalized content is more relevant and therefore receives more attention from your audience.
Written By: Stephanie Dunaieff, February 17, 2014