Twitter ads are a great way to grow your following and get your message out. There are two types of campaigns: promoted accounts and promoted tweets.
Promoted accounts ads your account to the list of who to follow. You pay per follow. Promoted accounts help you gain followers. You can target your audience using interests and followers or tailored audience.
Promoted tweets ads your tweet to the timeline. You pay per engagement including; click, retweet, reply, favorite, or follow. Promoted tweet will help you increase traffic to the desired site. For both campaigns there are settings that you can customize to meet your needs. You can target your audience using interests and followers, tailored audience, keywords, or television.
For both campaigns you can customize the run time and budget. The campaign can either run continuously or you can set a start and end date. The budget should have a total maximum amount and daily maximum amount. This will help you stay within your marketing budget. You also set your maximum price per engagement. This is how much each engagement is worth to your business.
You can target your audience by using specific Interests or Followers. The specific interests will allow you to choose from a variety of categories. If the user has that interest your account will show up under the who to follow section. You can also include other accounts by entering the usernames. Twitter will find users similar to these and target them also.
You can also create lists and target users by Tailored Audience. You can create lists of current and perspective customers. You can create a list using email addresses or Twitter IDs.
You can also use Keywords to find your audience. You can enter multiple keywords that you would like to target as well as the negative match. When a user searches for these keywords your tweets will show up.
Lastly is Television. You can target a group of users based on the television shows that they engage with. You can select different television markets and locations.
Written By: Stephanie Dunaieff, June 23, 2014