You must connect with your followers and Twitter is very social. You want to get your tweets retweeted and liked so you will reach a larger audience. You can do this by reaching out to your followers.
One of the easiest ways to connect is to ask questions. Make sure the questions are relevant to your business and can be answered in less than 140 characters. You can also have a contest on Twitter.
Lastly, you should respond to tweets. If someone mentions you in a tweet there should be some kind of a response. You can favorite the tweet, or retweet it. If their tweet requires an answer you should reply.
Written By: Stephanie Dunaieff, June 9, 2014