eBooks are a great way to show your expertise and knowledge in your industry. eBooks are longer than most other forms of written content. Therefore not everyone will want to read something as long as an eBook. You need to remember to write to the audience that is willing to read your eBook. eBooks can vary in length from about five pages to over one hundred pages. If you are writing about your company to provide promotional information you should keep it short. No one wants to read a long advertisement. Longer eBooks are better suited for a topic that someone is interested in and wants to learn more about.
Your eBook should be divided into sections, parts, or chapters. This makes the book easy to navigate. Having a Table of Contents or outline helps the reader know what is covered in the book. People prefer books that flow and are well-organized.
You should also think about the title and cover since that is what the reader sees first and must catch their attention. You should also think about posting a preview before the eBook is released. This will give your audience an idea of what the book is about and create anticipation for the release. It is also a good idea to ask people to review your eBook. Reviews can help ratings and convince others to get the book.
Lastly, consider pricing. eBooks range in price from free to about $10.
Written By: Stephanie Dunaieff, April 24, 2014