Email Marketing is very important for businesses. There are a few things that a business owner needs to remember to create and effective email. There are two parts to an email marketing campaign.
You need to make the email eye catching and appealing to the customers.
- The subject line is the first and sometimes only part that a customer will see. The subject lines needs to catch the customer’s attention.
- If you are including pictures in the email you should include alt tags for subscribers who do not download the images automatically. Pictures are always recommended to catch a customer’s attention.
- The pre-header text should be creative. Do not use the standard, “If you are having difficulty viewing…”
- Make sure to include text in the email to describe what you are trying to advertise. Do not only use pictures.
- The email and campaign needs to be relevant to your subscribers. The content and timing is important.
- Make the emails interactive. They should be easily shared through social media sites.
You need to constantly reassess and revise your campaigns.
- Always increase the number of subscribers you have in your email list.
- It should be easy to opt into your email marketing. Also make it easy to sign up. Avoid long questionnaires and in depth applications.
- You need to make sure that your emails are relevant to your subscribers.
- Make sure you are always collecting data and running analytics.
- To increase sales you should cross sell products. You should check the customer satisfaction and add new programs to get customers to come back.
Written By: Stephanie Dunaieff, July 23, 2013