The opt-in form is very important. This is how the subscribers sign up to receive your emails. You want to collect the individual’s information, but do not want to require too much information that the subscriber decides that it is too much work to sign up. You can collect this additional information in one of two ways. First, you can include it on the original sign up form but not make it required. Some people will skip it, some will fill it out. However, this makes the form look longer so some people still might not want to answer all of the questions. You can also allow customers to log in and fill out additional information after they have already signed up. This requires an extra step though.
The location of the opt-in form is also important. You want to make sure that the link to the form is easy to find. You can have the link in the header or footer. You can also choose to put in on the side of the page. When the link is in the header a potential subscriber will immediately see the link but ,might forget about it while he or she is reading the content of the site. If the link is in the footer someone will have to scroll all the way down the page to find it but, will be reminded after the read the content. You can also have multiple links.
Written By: Stephanie Dunaieff, May 19, 2014