To be able to effectively measure your Twitter marketing strategy you need to use Twitter Analytics.
- Clicks – How many people clicked on the link within your tweet. This will help you to see if your tweet caught the attention of your followers enough to check out the link.
- Favs- How many people liked your tweet. You should post more tweets that are similar.
- RT (retweets) – How many people clicked retweet to share your tweet with their followers. This means they found your content valuable enough to share. This is a huge part of social media.
- Reply – How many replies you get to a tweet. Since you want to connect with people on Twitter, replies are the best way to connect and have a conversation.
- Reach – Changes to the number of clicks based on retweets by others.
- Follows – How many new followers you have
- Unfollows – How many people have stopped following you.
Written By: Stephanie Dunaieff, June 30, 2014