First you need to figure out which social media sites are right for your business. Then you need to setup your account and profile. Your profile is important because it gives the customer an image of your business and information. You should fill out as much information as possible in your profile.
- Profile Picture – This picture shows up next to your name. It is a good idea to use your logo.
- Cover Photo/ Header – This picture should capture the customer’s attention. It should not include contact information.
- Voice – You need to figure out what type of voice you would like to use. Would you like to keep things casual, formal, informative, fun, ect. This should be aligned with the voice of your business.
- Contact – You should include all of your contact information including phone number, address, website, and email address.
- Information – You should include a description of your business and products or services that you offer. You can also include hours, history, and an about us section.
Written By: Stephanie Dunaieff, January 13, 2014