Creating content is very time consuming and can be overwhelming. It is always helpful to create a calendar with all of the details about the content. There are different types of calendars that you can use to plan every step of the creation calendar.
- First, start off with a planning calendar. This will help you plan the type of mediums you will use. It also includes information like how often you will create content, who will write the content, when you will publish the content, and lastly what is the topic and keywords.
- Second, you should move onto a creation calendar. You can plan this by day, week or month. This depends on how often you would like to post. The calendar should include the topic, content, medium, and keywords that you already decided on using.
- Lastly, you should create a posting/release calendar. This will keep track of when you post, what you post, and the stats of the posting. You can use this for social media, mailings, handing out brochures and any other kind of marketing you choose to do.
Written By: Stephanie Dunaieff, February 24, 2014