Blogging is a great way to stay relevant online. It helps your customers see that you are knowledgeable and up-to-date in your industry. It also helps with SEO (Search Engine Optimization). Since blogging takes time, remember to properly plan and schedule your posts.
Blogging is written work. When blogging, start by choosing a topic and then choose a focus. Make sure that you have something specific to write about. Think about a title. The title should be descriptive and an attention grabber. Remember that you are writing for your audience. You want them to be able to find and read your posts. Write an introduction to give the reader an idea of what will follow. Since a blog post is a written piece you have to remember to follow proper spelling and grammar rules. You should always proofread your work for any errors. Lastly, you are writing for humans; don’t let your paragraphs get too long. Most people do not want to read long paragraphs and will stop reading before they even start.
In your writing you want to show your reader that you are a human, not a robot or a company. You may be writing on behalf of your company, but you still want to show some personality in your writing. The reader should be able to relate to you and the topic. You should include links and images to add some flair to your post. Remember to include polls and questions that require feedback to interact with your audience. You should always respond to comments about the post.
Written By: Stephanie Dunaieff, April 4, 2014