Micro-blogging is a great way to connect with customers, because the posts are in real-time. You can post quick updates, thoughts, links to longer posts, and event information. Your posts should be divided equally into three categories: personal, informative, and business.
A common goal is to promote customer and brand awareness. You want to create a community with your customers. Give your customers the ability to connect with each other and employees from your company. You can post promotional offers to help promote your business and expand your online community. Remember to use hashtags (i.e. #subject) in your posts on social media sites so they can be found or searched easily.
The timing of your posts is also very important. You should try to post a few times a day. Post during times when your followers are online and checking for posts.
Written By: Stephanie Dunaieff, April 14, 2014