You want to make the subscriber feel special. Subscribers know that most email advertisements are sent out to a massive list of customers; therefore it is important for the subscriber to feel like this email is exclusively for them. Use the subscriber’s name in the message and subject line. This creates a little more personalization and is very easy to do. Also make sure the email fits the interest of the subscriber. Someone who is getting divorced most likely does not want to see the newest wedding gowns of the season or the most romantic getaway.
Give the customer something for subscribing to the email list. You can include a discount or free offer with a purchase. Many people are also excited about seeing a preview or a pre-sale for a new product. They like to know that they are receiving this information before it is released to the general public.
A great way to customize your campaign is by having segmented lists. There are many different factors you can use to create a list. Subscribers can also be on multiple lists if they fit the criteria. You can have lists based on interests, demographics, and prior purchases. You can even create lists with birthdays for birthday offers. You should also keep track of personal emails compared to business emails.
Use the opt-in form’s questions to help create the lists. The easiest way to keep your lists accurate and up-to-date is by using a database.
Written By: Stephanie Dunaieff, May 12, 2014