Print items are also helpful for marketing. Not everyone uses social media or the internet on a regular basis. You can always consider mailing, brochures, and posters. These might cost more because they need to be printed, but they can reach a difference audience. Since they represent your company they should always be well written. Print items cater towards an older audience that does not use the internet as regularly.
Informational Brochures are important for every business. They provide important information to customers or potential customers. You can have them out in your office, post them on your website, or hand them out at a convention, meeting, or demonstration. This brochure represents your company and will remind customers about the information that you mentioned during the meeting or presentation.
When writing, you want to balance information with readability and layout. You want to provide ample information without writing so much that the reader does not want to finish reading. Balance your writing with paragraphs, bullet points, and space between different topics. You should also use headings to make topic changes easier to see.
Written By: Stephanie Dunaieff, April 28, 2014