When you are writing for social media or social networking, the key word is social. You want to engage and connect with your audience. Make sure that you content is relatable and has an interactive component: include a question, a poll, or a contest that requires some input or feedback. This will encourage your audience to respond to your posts.
This is still content written for your business so keep your writing informative, but to the point. It should be valuable and shareable. In order to reach a larger audience, your readers must want to share the content.
Let your personality show in your writing. People would rather interact with a human than a computer. Even though the content is made to be light and fun, it should still be well written. While you are writing your content remember to use spell check and grammar check.
Written By: Stephanie Dunaieff, April 21, 2014