There are many types of content you can use to promote your business. Different audiences respond to different content. It is always best to try to use a variety of content. Below are some types of content which you can use to promote your business.
- eBooks: eBooks show your knowledge on a specific topic. Some are only about 5 pages while others can be over 100 pages. They are time consuming to write, but have proven to be a valuable source of promotion. Keep in mind that not every customer want to read a book for the information they are looking for.
- Articles: Articles are shorter than eBooks. It does not take the customer long to read, and provides them with condensed, to-the-point information. Plus they are less time-consuming to write, as opposed to eBooks.
- Micro-Blogging: Micro-blogging it great for providing customers with quick tips, updated information or news. They can read it quickly and get the basic information they need to know. They are easy to write since they are short, but can be a challenge to write because they are so brief.
- Print: Print items can range from business cards, to flyers, to postcards, to brochures. These are items that you will design and must be mailed to or handed to the customer.
- Images: Images with text take some time to prepare, and to make sure that you have the correct words. They will keep the viewer’s attention longer than a photo since there is some reading involved. Keep the wording short.
- Videos: It takes time and effort to create a “great” video. You must have the correct software. They are a great way to tell a story. If they are created well, you will keep the viewer’s attention throughout the video clip; which is longer than a photo, image, or infographic.
- Photos: These are easy to prepare. Photos are a great way to show your customers what is going on in your business. While keeping the viewer’s attention for a short amount of time photos provide a quick snapshot of what your business has to offer.
Written By: Stephanie Dunaieff, February 10, 2014